Tuesday, June 10, 2008

What Role Does Online Training Have In Today's World?

Sales Training??? With the price of gas forcing the cost of everything up, choking budgets and worming its way into everything like a virus, how can we justify spending any training dollars?

I give you the age-old question, “What is worse: to train your staff and have them leave, or to keep them and not train them?” Guess my position.

In the past, training was one dimensional. The concept was to get everyone in a room, bring in the ‘speaker/expert’ to disseminate the information, and then anticipate better results. Three months later, the results would be the same as they were before training and hands were thrown up into the air with dissatisfaction, disgust, and despair. Many a company has wasted thousands of dollars on training in that way.

Enter the new era of Online Training! Most online programs begin with a brief multiple choice quizzes, then some interactive content, followed by a True/False or a multiple choice test which is not much different than the beginning quiz. If you are barely computer literate, have a strong sense of how your mouse works and can use the space bar, then you can buzz through most online courses while you are on the weekly conference call. Many a company has wasted thousands in training dollars that very way.

Are you starting to see a pattern? Many a company has wasted thousands that very way.

What if someone built a program online to provide solid foundation training that was customized not only to your industry, but also to your company? What if that same program was tailored specifically for your sales staff as individuals, sales managers included?

What if someone could provide a comprehensive analysis of your team – each individual and each manager? What if it uncovered their individual AND their collective strengths, weaknesses, and invisible weaknesses (the ones you don’t see that create negative outcomes and deviate from your strategies and priorities)?

What if everyone on your team had a total customized solution to fix just their weaknesses and build upon their own strengths?

What if you could take a glance at the advances made by each person and receive progress reports any time you wanted?

And what if you didn’t have to spend a single dime on travel and/or logistics for all that?

What if that program included coaching with a Master of sales?

And what if the investment was less than your holiday party and netted at least 30% increase to the bottom line?

Would you be interested?

We just described our online sales training model.

Call me at (518) 378-8456 if you want to discuss the opportunity. Don’t forget to ask me about our money back guarantee!